Marketing Tools: Social Media

There are thousands of marketing tools available right now, so how can you tell which ones will be best for you and your organization? In this course, social media expert Anson Alexander details the must-have tools for social media. Learn which built-in social media tools, like Meta Business Suite, provide the most value. Compare and contrast several multipurpose social media management suites including Zoho, Sprout Social, Buffer, and Synup. Explore which social media automation tools can save you the most time and effort. Then, learn how content discovery and design tools like Canva, Inoreader, and Google Trends can improve your marketing efforts. Plus, discover how social media analytics tools can help you understand what is and isn’t working to help plan future marketing campaigns.

Learning objectives
Understand the essential social media tools and their key features for effective marketing.
Analyze the differences between Instagram Video and Instagram Reels to determine the most effective platform for marketing.
Apply custom audience creation techniques using Meta Business Suite for targeted content delivery.
Evaluate the use of Facebook and Instagram Messenger to determine when social messaging is most beneficial for marketing strategies.
Create visually appealing content using Canva to enhance social media presence.