Marketing Tools: Social Media (2021)

Course details

In a web full of thousands of tools, social media expert Anson Alexander brings order to the madness with this course covering the must-have tools for Social Media. Anson introduces built-in tools like Facebook Business Suite and Twitter analytics, then shows you how to use them. He walks you through the features and uses of Sprout Social, Buffer, and Semrush. Anson covers social media automation tools and explains several tools for discovering and designing content. He concludes with a thorough discussion of social media analytics tools like TubeBuddy, Sendible, and Tailwind.

Concepts

0. Introduction

01 - Discover the social media tools you need
02 - What to look for in social media tools

1. Utilizing Built-In Social Media Tools

03 - Build custom ad audiences with Facebook Business Suite
04 - Use Twitter Analytics to evaluate the success of your tweets
05 - Utilizing Facebook and Instagram Messenger
06 - Post long-form video content on Instagram with IGTV

2. Multipurpose Social Media Management Suites

07 - Discover the value of Hootsuite
08 - Explore the top features of Sprout Social
09 - Manage social posts with Buffer
10 - Optimize your social presence with Semrush

3. Social Media Automation Tools

11 - Improve your reach on Instagram with Kicksta
12 - Easily schedule Instagram posts with Later
13 - Automate evergreen social posts with Meet Edgar
14 - Implement a Facebook Messenger bot with MobileMonkey

4. Content Discovery and Design

15 - Curate content with Feedly
16 - Discover effective content with BuzzSumo
17 - Create images and videos with Canva
18 - Create gifs with GIPHY

5. Social Media Analytics Tools

19 - Review detailed YouTube analytics with TubeBuddy
20 - Measure the success of your posts with Sendible
21 - Review detailed analytics for Instagram with Tailwind

Conclusion

22 - Next steps

Marketing Tools: Social Media (2021)

Authors

Anson Alexander