Marketing Tools: Growth Marketing

Course details

Growth marketing is a strategy focused on increasing customer traffic online through landing pages, email marketing, social ads, and so forth. If your job function includes growth marketing, then this course will introduce you to tools you can use to scale your business at each phase of the customer lifecycle. Instructor Jim Huffman introduces a variety of growth marketing tools for acquisition, activation, retention, revenue, and referral. Jim covers SimilarWeb, SEMrush, public social ad libraries, Mailshake, Justuno, CopyAI, Unbounce, and more.

Concepts

0. Introduction

01 - Boost your growth-marketing strategy

1. Marketing Acquisition Tools

02 - Gather competitor traffic data with SimilarWeb
03 - Perform an SEO and SEM audit with Semrush
04 - Analyze your industry's ads with the ad library
05 - Scale sales emails with Mailshake

2. Marketing Activation Tools

06 - Capture visitor emails with Justuno
07 - Test website copy with CopyAI
08 - Build great landing pages with Unbounce

3. Marketing Retention Tools

09 - See how competitors send an email with MailCharts
10 - Build personalized forms with Typeform

4. Marketing Revenue Tools

11 - See how your site makes money with Google Analytics
12 - Perform A B tests with Google Optimize
13 - Understand conversions with Hotjar

5. Marketing Referral Tools

14 - Build a content plan with BuzzSumo
15 - Build a referral strategy with SparkLoop
16 - Track social mentions with Mention