Marketing Tips
1hBeginner2024-10-15
Authors
Brad Batesole
Marketing Thought Leader, Chief Learning Officer at Madecraft
Course details
The marketing world moves fast. Stay up to date with the latest tools and techniques in this course with expert Brad Batesole. Get new, actionable tips to help you build community, start conversations with customers, boost sales, track engagement, measure analytics, and leverage social media tools to grow your brand. You can also learn a few tricks to make your work a little bit easier and a little more creative, too. Along the way, get up to speed with current topics in the field as Brad outlines the basics of how to parse competitor marketing materials with AI, generate key data insights with Google Analytics, optimize landing pages, use Google Trends for market research, and leverage AI for data analysis.
Skills covered
Marketing StrategyTips, Tricks, & TechniquesMarketing
Concepts
0. Introduction
- 01 - Keeping your marketing edge
1. Marketing Tips
- 02 - Use AI to parse competitor customer success stories
- 03 - Craft a 60-second buyer persona using AI
- 04 - Testing ideas with effortless digital ads
- 05 - Use AI to automatically build a website
- 06 - Increase conversions by segmenting customers with AI
- 07 - Stress test your brand identity
- 08 - Add social proof to your marketing strategy
- 09 - Record and edit video demos effortlessly
- 10 - Generate key data insights with Google Analytics
- 11 - Build better landing pages
- 12 - Bid on your brand keywords with Google Ads
- 13 - Project management for agile marketing in Trello
- 14 - Best practices for organizing UTM tags for campaigns
- 15 - Searching competitor sites for hidden gems and content
- 16 - How to improve your local SEO
- 17 - Using Google Trends for market research
- 18 - Calculate and forecast growth rate using Excel
- 19 - Calculate bid and spend on ads
- 20 - Launch a legally compliant sweepstakes
- 21 - Evaluating your Net Promoter Score