Marketing on Twitter

Course details

Twitter boasts hundreds of millions of engaged users on the lookout for new content—making it a great place to market your business, products, and services. Get started with this course, which was designed to help businesses of all sizes use Twitter for marketing. Social media strategist Megan Adams explains how to create a great profile, how to find and follow people on Twitter, and how to define your brand personality and begin tweeting. Plus, learn how to integrate Twitter into your website, create an advertising account to launch sponsored tweets and ads, and track the impact of your advertising efforts to determine what's working and what isn't. Along the way, Megan sprinkles in tips for managing your account and your workload and helping your tweets trend.

Concepts

Introduction

Twitter is a great place for businesses

Get Started with Twitter

Why your business should be on Twitter
Establish marketing objectives on Twitter

Build Your Twitter Profile

Build your brand on Twitter
Add a photo and cover image to your Twitter profile
Write your Twitter bio
Pin a tweet

Build Your Twitter Audience

Connect with contacts on Twitter
Explore hashtags on Twitter
Use Twitter lists

Post on Twitter

Craft a great tweet
Create a tweet schedule
Track the success of your tweets
Leverage the power of retweets

Advertise on Twitter

Set up an advertising account on Twitter
Launch your Twitter ad campaign
Measure your advertising efforts

Marketing Tips for Twitter

Craft exciting content for Twitter
Create compelling offers on Twitter
Add Twitter buttons and widgets to your website

Conclusion

Take your Twitter marketing to the next level