Marketing on LinkedIn

LinkedIn provides a massive opportunity to showcase your profile, organization, and work history to potential collaborators, employers, and customers. In this course, trainer, speaker, and author Michaela Alexis presents key organic methods to market your brand on LinkedIn, including leveraging AI-powered tools like profile suggestions, content writing assistance, and smart replies. Find out why you need a wow-worthy profile and what components you need to build one, now enhanced by LinkedIn's AI tools. Explore types of content you can create and leverage, incorporating AI-assisted post creation and insights. Learn how to start conversations with new connections using smart messaging. Find out how to create and manage a LinkedIn page for your business, share relevant content, and use analytics to optimize your reach. Plus, discover how employee advocacy, supported by LinkedIn's engagement tools, can help you grow your brand presence and LinkedIn page faster and more effectively.

Learning objectives
Create an optimized LinkedIn profile that attracts your target audience using both traditional best practices and AI-powered profile enhancements.
Develop and execute a content strategy that combines original posts, shared content, and AI-assisted writing tools to consistently engage your network and potential connections.
Build and manage an effective company page while leveraging employee advocacy programs to amplify your brand's reach and authenticity.