Marketing on LinkedIn (2024)
33mBeginner2024-02-16
Authors
Michaela Alexis
Millennial LinkedIn Trainer, Keynote Speaker, Author
Course details
LinkedIn provides a massive opportunity for you to get your profile, organization, and work history in front of the people who may work with you, hire you, or buy from you. In this course, acclaimed trainer, keynote speaker, and author Michaela Alexis presents key organic methods to market your brand on LinkedIn. Find out why you need a wow-worthy profile and what components you need to build one. Explore the different types of content you can create and leverage. Learn how to start conversations with new connections and much more. Gain an understanding of how to create a LinkedIn page for your business and share relevant content as your brand. Plus, find out how employee advocacy will help you grow your brand presence and LinkedIn page much faster and more effectively than is possible without your team's support.
Skills covered
LinkedInSocial Media MarketingMarketingDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Market your brand on LinkedIn
1. Optimizing Your Profile for Marketing Success
- 02 - Gather and repurpose recommendations
2. Creating Personal Brand Content for LinkedIn
- 03 - Create a content strategy for LinkedIn
- 04 - Create video content for LinkedIn
- 05 - Creating personal brand content on LinkedIn
- 06 - Copywriting tips for your personal posts on LinkedIn
- 07 - Leveraging collaborative articles on LinkedIn
3. Networking on LinkedIn Like a Pro
- 08 - Who to connect with when marketing on LinkedIn
- 09 - Creating conversation in your LinkedIn Inbox
4. Marketing Your Business on LinkedIn
- 10 - How to create your LinkedIn company page
- 11 - How to create LinkedIn content as your brand
Conclusion
- 12 - Dive deeper into marketing on LinkedIn