Marketing on LinkedIn (2024)

Course details

LinkedIn provides a massive opportunity for you to get your profile, organization, and work history in front of the people who may work with you, hire you, or buy from you. In this course, acclaimed trainer, keynote speaker, and author Michaela Alexis presents key organic methods to market your brand on LinkedIn. Find out why you need a wow-worthy profile and what components you need to build one. Explore the different types of content you can create and leverage. Learn how to start conversations with new connections and much more. Gain an understanding of how to create a LinkedIn page for your business and share relevant content as your brand. Plus, find out how employee advocacy will help you grow your brand presence and LinkedIn page much faster and more effectively than is possible without your team's support.

Concepts

0. Introduction

01 - Market your brand on LinkedIn

1. Optimizing Your Profile for Marketing Success

02 - How LinkedIn's Creator mode works for your business
03 - Gather and repurpose recommendations

2. Creating Personal Brand Content for LinkedIn

04 - Create a content strategy for LinkedIn
05 - Create video content for LinkedIn
06 - Creating personal brand content on LinkedIn
07 - Copywriting tips for your personal posts on LinkedIn
08 - Leveraging collaborative articles on LinkedIn

3. Networking on LinkedIn Like a Pro

09 - Who to connect with when marketing on LinkedIn
10 - Creating conversation in your LinkedIn Inbox

4. Marketing Your Business on LinkedIn

11 - How to create your LinkedIn company page
12 - How to create LinkedIn content as your brand

Conclusion

13 - Dive deeper into marketing on LinkedIn