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Marketing on Instagram

Marketing on Instagram

1h 15mBeginner2024-03-21

Authors

Anson Alexander

Anson Alexander

Blogger, Author, SEO Expert, Teacher, Tech Geek

Course details

If you're interested in marketing your product or service on Instagram, join Anson Alexander in this course as he acquaints you with key features and digital marketing strategies that can help improve your online presence and boost sales using the popular social platform. Anson demonstrates how to use built-in Instagram tools for businesses, brainstorm content ideas, and develop a posting schedule based on the activity of your target market. He shares tips for creating engaging content with Instagram Stories and Reels. Anson demonstrates how to use Instagram Insights to review statistics and metrics regarding your posts to optimize your marketing strategies. He also shows how to create shopping posts in Instagram Shopping as well as how to use paid ads to reach a wider audience. Plus, Anson provides insider tips and secrets that can help you navigate the Instagram community like a pro.

Skills covered

InstagramSocial Media MarketingMarketingOne-Off

Concepts

0. Introduction

  • 01 - Marketing your business on Instagram

1. Instagram Profile Setup and Orientation

  • 02 - Convert to an Instagram business account
  • 03 - Optimizing your Instagram business profile to gain more followers
  • 04 - Optimizing uploads of photos and videos for marketing
  • 05 - Using Instagram on a PC

2. Get Started with Marketing on Instagram

  • 06 - Explore models of business success on Instagram
  • 07 - Built-in tools for marketing on Instagram
  • 08 - Interact with the community on Instagram to build trust

3. Develop a Marketing Strategy for Instagram

  • 09 - Content ideas and strategies for Instagram
  • 10 - Create a unique style on Instagram
  • 11 - Utilize hashtags with a posting schedule

4. Implement Your Instagram Marketing Campaign

  • 12 - Marketing with Instagram Stories
  • 13 - Marketing with Instagram Reels
  • 14 - Marketing with live video on Instagram
  • 15 - Using Instagram Shopping posts
  • 16 - Advertising and boosting posts
  • 17 - Marketing with influencers branded content

5. Optimize Your Marketing Strategy on Instagram

  • 18 - Review Instagram Insights to optimize your marketing strategy
  • 19 - Saving Instagram Stories as Highlights
  • 20 - Embedding Instagram uploads into websites
  • 21 - Getting verified on Instagram

Conclusion

  • 22 - Additional resources for marketing on Instagram

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