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Marketing on Instagram (2021)

Marketing on Instagram (2021)

1h 39mBeginner2021-08-19

Authors

Anson Alexander

Anson Alexander

Blogger, Author, SEO Expert, Teacher, Tech Geek

Course details

Interested in marketing your product or service on Instagram? Join Anson Alexander as he acquaints you with key features and digital marketing strategies that can help improve your online presence and boost sales using the popular social platform. Anson demonstrates how to use built-in Instagram tools for businesses, brainstorm content ideas, and develop a posting schedule based on the activity of your target market. He shares tips for creating engaging content leveraging Instagram Stories, Reels, IGTV, and Guides. He also explores using hashtags and location tagging to increase visibility, and demonstrates how to use Instagram Insights to review statistics and metrics regarding your posts. Anson also shows how to create shopping posts in Instagram Shopping as well as how to use paid ads to reach a wider audience. Plus, he provides insider tips and secrets that can help you navigate the Instagram community like a pro.

Skills covered

iPhoneInstagramSocial Media MarketingAppleMarketingDeep Dive (X:Y)

Concepts

0. Introduction

  • 01 - Marketing your business on Instagram

1. Instagram Profile Setup and Orientation

  • 02 - Tour the Instagram user interface
  • 03 - Convert to an Instagram professional account
  • 04 - Optimizing your professional Instagram profile
  • 05 - Optimizing uploads of photos and videos
  • 06 - Modify Instagram settings
  • 07 - Using Instagram on a computer

2. Get Started with Marketing on Instagram

  • 08 - Explore models of business success
  • 09 - Built-in tools for marketing
  • 10 - Interact with the community to build trust

3. Develop a Marketing Strategy for Instagram

  • 11 - Content ideas and strategies for Instagram
  • 12 - Create a unique style on Instagram
  • 13 - Research your competition on Instagram
  • 14 - Utilize hashtags with a posting schedule

4. Implement Your Instagram Marketing Campaign

  • 15 - Marketing with Instagram Stories
  • 16 - Marketing with Instagram Reels
  • 17 - Marketing with IGTV
  • 18 - Marketing with live video on Instagram
  • 19 - Using Instagram Shopping posts
  • 20 - Content marketing with Instagram Guides
  • 21 - Leveraging Instagram paid ads

5. Optimize Your Marketing Strategy on Instagram

  • 22 - Review Instagram Insights to optimize marketing strategy
  • 23 - Run polls and ask questions on Instagram
  • 24 - Saving Instagram Stories as Story Highlights
  • 25 - Embedding Instagram photos into websites
  • 26 - Useful Instagram enhancement platforms

Conclusion

  • 27 - Additional resources

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