Marketing on Facebook: Managing a Company Page (2021)

Customers expect businesses to have a social media presence. In this course, instructor Megan Adams shares how to manage a company page on Facebook. Megan explains different administrative roles that need to be filled for your company page and how you can assign the roles to your team members. She discusses how to keep your company page secure and how to use Business Manager. Megan covers several ways to build a content strategy and increase the reach of your company page. She goes into how you can use Facebook Groups, Facebook Messenger, and the Ads Manager to grow your community. Megan concludes with ways to check how your page is performing and suggestions on how to improve that performance.