Marketing Ethics

Integrity is often a brand's biggest asset. To earn the trust of customers, marketers have to put ethics first. In this course, marketing expert Deirdre Breakenridge explains how to implement and reinforce ethical marketing practices that ensure your employees making decisions that are in the best interests of your company and your customers. First, learn how to analyze the ethics of your marketing organization and define what ethics means to your team and to the public. Then discover how to apply ethical practices to your current workflows and reinforce ethics at every step with training, testing, and metrics. Finally, Deirdre shares specific, real-world case studies that showcase both good and bad examples of ethics in marketing.

Learning objectives
Examine the connection between leadership accountability and ethical practices.
List three unethical behaviors that have a negative impact on marketing.
Explain why marketing ethics training should not be a stand-alone program.
Recognize the negative impact of using the word “testing” when assessing the effectiveness of an ethics training program.
Review the importance of being open and transparent with clients.