Marketing during a Crisis

As a crisis unfolds, marketers and brands face a new reality: their strategies must change. The marketing approaches that were already in motion will no longer work, and new plans must be drafted from the ground up. In this course, learn how to reposition your brand during a crisis, what marketing steps to take immediately, how to reevaluate the landscape, and approaches to understand the new consumer mindset.

Topics include:
- Adopting a new marketing strategy
- Identifying the bandwagon effect
- Evaluating new trends
- Deciding what campaigns to pause
- Developing a needs-gap analysis
- Finding a way to be opportunistic
- Developing a rapid priority approach
- Exploring strategy team development
- Generating ways to cut costs