Marketing: Copywriting for Social Media
53mIntermediate2021-08-25
Authors
Michaela Alexis
Millennial LinkedIn Trainer, Keynote Speaker, Author
Course details
The right words can move your audience to act. But reliably finding those words—and fine-tuning them for posts on different social media platforms—is no easy feat. Instructor and personal branding guru Michaela Alexis understands this struggle. And in this course, she breaks down copywriting tools and strategies that can help you find your brand's voice and unlock social media success. Michaela shares trusty copywriting formulas and shows how buyer personas can help you craft more relevant written content. She explains how to tailor your copy specifically for Facebook, Twitter, Instagram, and LinkedIn. Plus, she introduces tools that can help you keep your content readable and free of errors, while offering tips on continuously improving your posts using feedback and A/B testing.
Skills covered
Content MarketingSocial Media MarketingMarketingDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Effective copywriting is the key to social media success
1. Prepare to Write
- 02 - Creating a buyer persona for social media
- 03 - Establishing your brand's voice
- 04 - Review copywriting tips
- 05 - Understand copywriting formulas
2. Writing Copy for Social Media
- 06 - Write copy for Facebook
- 07 - Write copy for Twitter
- 08 - Write copy for Instagram
- 09 - Write copy for LinkedIn
3. Tools to Help You Create
- 10 - Readability apps for social media posts
- 11 - Spelling and grammar tools
- 12 - Use headline analyzers for social media posts
- 13 - Use thesaurus and dictionary apps for social media copy
4. Review and Refine Copy for Social Media
- 14 - A B testing social media copy
- 15 - Leverage audience feedback in posts
- 16 - Review analytics for social media post performance
Conclusion
- 17 - Continue refining your social media copywriting skills