Marketing Automation: How to Build a Successful Campaign

As a marketing professional, you need to create a successful marketing automation program in your company. This enables you to bring in more leads, spend less time on admin work, and increase ROI. It’s difficult to grow a program without a solid automation foundation. In this course, marketing automation expert Jeff Staats shows you how to develop and implement highly successful marketing automation campaigns. Jeff starts by outlining the necessary steps needed within the marketing function to ensure long-term success. He then walks you through the uses of marketing automation and the proper setup needed to create your program. Finally, Jeff shares the execution and measurement tactics needed to ensure positive results. After this course, you'll be familiar with a collection of automations to drive more ROI in your team.