Marketing Analytics: Setting and Measuring KPIs

Course details

Want to make more–or better–data-driven decisions? Learn how to set and track key performance indicators (KPIs) with analytics consultant Nitesh Sharoff. If you’re an analytics professional or a marketing professional working with data, join Nitesh to gain the skills and knowledge needed to leverage data-driven insights to make strategic decisions, optimize your marketing efforts and drive business growth.

Learning objectives
Understand how to select, set up, and measure the most relevant key performance indicators (KPIs) for your business, enabling you to make data-driven decisions with confidence.
Learn to utilize indicator metrics as KPIs when faced with limited data, empowering you to optimize your marketing efforts and identify areas for improvement.
Gain the ability to correlate measurable metrics with actionable steps and determine the most appropriate KPIs to track for a set of common business models, allowing you to achieve your business goals and drive growth in your specific industry.

Concepts

0. Introduction

01 - Demystifying measurement in business

1. Setting the Foundation for Your KPIs

02 - What are KPIs and Why Do They Matter
03 - How to Set Effective KPIs - SMART Methodology

2. Metrics and Relational Metrics

04 - What are metrics and how can we use them
05 - What's the difference between a KPI and a metric
06 - Qualitative metrics and quantiative metrics
07 - Avoiding vanity metrics
08 - Proxy metrics
09 - Calculated metrics

3. KPIs by Business Vertical

10 - Critical Metrics for E-Commerce Success
11 - Critical Metrics for E-Commerce Success Part 2
12 - Key Metrics for subscription businesses
13 - Key Metrics for subscription businesses Part 2
14 - Key metrics in the service industry

4. Measuring Your KPIs

15 - Applying SMART KPIs - Carmen's Bakery Growth Plan
16 - Meeting KPIs - Measuring performance in Sales
17 - Meeting KPIs - Measuring performance in Operations
18 - Meeting KPIs - Measuring performance in Purchasing

Conclusion

19 - Sharing metrics and KPIs with your organization