Marketing Analytics: Presenting Digital Marketing Data

Course details

Possessing an expertise in any area of knowledge is, of course, a great thing to have. However, expertise in a vacuum doesn’t do much good. A thoroughly researched, meticulously prepared presentation is just a waste of hard work if you can’t communicate your points with your clients or audience. Especially in a field like data analysis, it is vital not just to present the numbers, but to communicate what those numbers mean and what they mean going forward. In this course, Samantha Barnes shows you how to create informative and persuasive data presentations. She covers key points of presentations, starting with the importance of considering your audience before anything else, crafting a narrative with your data, best practices for data visualizations, and a number of unique data presentation tools. After this course, you will have important tools that you can utilize throughout your career.

Concepts

Introduction

The power of presenting digital marketing data

Think of People before Content

Generate interest and action with analytics presentations
Whom are you connecting with in your presentation
Audience and presenter assumptions
Level of audience involvement and collaboration

Designing the Data Journey

The strategy of narrative format Discovery and explanation
The strategy of narrative format Request and call to action
Presentation flow in marketing reports
Enhancing the data story

Displaying Data Types

Metrics and measurements to include in slides
Visualizing with charts in presentations
Callouts and highlights
Takeaways comparisons and action items

Visualizing the Purpose

Consistency and credibility in marketing presentations
Data visualization in marketing presentations
Text content and messaging in marketing presentations
Simplifying content in marketing presentations

Creative Ways to Build Presentations

Unique data presentation tools