Marketing Analytics: Presenting Digital Marketing Data

Course details

Possessing an expertise in any area of knowledge is, of course, a great thing to have. However, expertise in a vacuum doesn’t do much good. A thoroughly researched, meticulously prepared presentation is just a waste of hard work if you can’t communicate your points with your clients or audience. Especially in a field like data analysis, it is vital not just to present the numbers, but to communicate what those numbers mean and what they mean going forward. In this course, Samantha Barnes shows you how to create informative and persuasive data presentations. She covers key points of presentations, starting with the importance of considering your audience before anything else, crafting a narrative with your data, best practices for data visualizations, and a number of unique data presentation tools. After this course, you will have important tools that you can utilize throughout your career.

Concepts

0. Introduction

01 - The power of presenting digital marketing data

1. Think of People before Content

02 - Generate interest and action with analytics presentations
03 - Whom are you connecting with in your presentation
04 - Audience and presenter assumptions
05 - Level of audience involvement and collaboration

2. Designing the Data Journey

06 - The strategy of narrative format - Discovery and explanation
07 - The strategy of narrative format - Request and call to action
08 - Presentation flow in marketing reports
09 - Enhancing the data story

3. Displaying Data Types

10 - Metrics and measurements to include in slides
11 - Visualizing with charts in presentations
12 - Callouts and highlights
13 - Takeaways, comparisons, and action items

4. Visualizing the Purpose

14 - Consistency and credibility in marketing presentations
15 - Data visualization in marketing presentations
16 - Text content and messaging in marketing presentations
17 - Simplifying content in marketing presentations

5. Creative Ways to Build Presentations

18 - Unique data presentation tools