Marketing Analytics Foundations
54mBeginner2024-11-18
Authors
Christina Inge
Course details
In this course, CEO, author, and professor Christina Inge presents marketing professionals with everything they need to know to get started with marketing analytics. Learn about the importance of marketing analytics in driving business growth, as well as the why behind marketing analytics, so that you can develop a data-driven mindset. Learn how to develop an action plan and implement your marketing analytics strategy. By the end of this course, you’ll be able to use your understanding of marketing analytics to drive continuous improvement and demonstrate the value of marketing analytics.
Learning objectives
Define the top marketing metrics and describe their importance to marketing.
Describe key performance indicators and explain how they enable effective marketing measurement.
Outline a set of key performance indicators for an organization.
Identify an effective marketing metrics toolset.
Create a marketing data dashboard for a range of job functions.
Specify the metrics that an organization needs to track for maximal marketing impact.
Design a marketing measurement program to meet organizational goals.
Learning objectives
Define the top marketing metrics and describe their importance to marketing.
Describe key performance indicators and explain how they enable effective marketing measurement.
Outline a set of key performance indicators for an organization.
Identify an effective marketing metrics toolset.
Create a marketing data dashboard for a range of job functions.
Specify the metrics that an organization needs to track for maximal marketing impact.
Design a marketing measurement program to meet organizational goals.
Skills covered
Business AnalyticsFoundationsData Science
Concepts
0. Introduction
- 01 - Setting the stage for marketing analytics foundations
- 02 - Discovering the power of marketing analytics
1. Exploring Key Marketing Metrics
- 03 - Identifying the most important metrics to achieve your goals
- 04 - Navigating key marketing metrics for different organizations
- 05 - Selecting the most relevant metrics for your organization
2. Understanding Key Performance Indicators
- 06 - Understanding the importance of setting KPIs
- 07 - Defining actionable KPIs for your organization
- 08 - Analyzing effective KPIs examples
- 09 - Crafting a relevant KPI
- 10 - Aligning KPIs with organizational goals
3. Building Your Marketing Metrics Dashboard
- 11 - Choosing the right tools for measuring marketing metrics
- 12 - Creating impactful dashboards for different stakeholders
- 13 - Defining your essential metrics
- 14 - Communicating data across the organization
Conclusion
- 15 - Implementing your marketing analytics strategy
- 16 - Next steps to succeed in marketing analytics