Marketing Analytics and Insights with AI: Use Claude to Analyze Data, Generate Insights, and Build Dashboards by Adobe

How much time do you spend each week making sense of dashboards and translating numbers into something stakeholders can act on? This course shows you how to use Claude to move from raw marketing data to actionable recommendations without complex tools or manual analysis. You learn to write strong prompts that guide AI toward meaningful analysis using a simple formula: context, a specific observation, and a clear business ask. Explore a real paid media dataset, uncovering performance trends, identifying correlations, and generating business-focused insights. You then build a fully functional, shareable HTML dashboard with KPIs, visualizations, and recommendations—all in a single prompt. This course helps you analyze marketing data more efficiently, communicate findings with clarity, and deliver insights that leadership can act on immediately.