Managing Platform Products
1h 32mIntermediate2023-07-25
Authors
Zane Homsi
Nitin Julka
Course details
What makes a solid platform product? How do platforms differ from traditional products? In this course, learn how to effectively manage platform products with LinkedIn experts Nitin Julka and Zane Homsi. Join Nitin and Zane as they show you: what platform products are and what their benefits are; how to articulate and measure the success of a platform product; platform design best practices; how to structure your organization to build great platforms; and how to identify and avoid common problems with platform products.
Skills covered
Product ManagementPersonaBusiness Analysis and Strategy
Concepts
Introduction
- The biggest companies in the world are built on platforms
Platform Product Management - An Overview
- What is platform product management
- Why you should not platformize
- Benefits of building and using platforms
- Articulating the success of a platform
Principles for Building Great Platforms
- Trust above everything in your platform
- Self-service platforms
- Ecosystem value in your platform
- Long-term thinking in your platform
Platform Design
- APIs and platforms
- SDKs and platforms
- Permissions in platforms
- Writing platform requirements
Managing Platform Product Organizations
- Platform governance - Centralization vs. autonomy
- Roles and responsibilities for platform-specific R&D organizations
- Horizontal vs. vertical teams in relation to platforms
Common Issues with Platforms and How to Overcome Them
- Why it's difficult to measure the impact of platforms
- Building generalized capabilities in your platform
- Heavy dependency on systems thinking in platforms
- Cultivating a platform culture
Platforms of the Future
- Best-in-class platforms today
- Cloud computing as a platform of the future
- Payments - Web3 and blockchains as a platform of the future
- Generative AI as a platform of the future
Conclusion
- Three things to remember about platform product management