Managing Brand Reputation

Ongoing reputation management can take many forms. The key is to be organized, proactive, and attentive. In this course, B2C marketing expert Goldie Chan shares how to monitor and improve the reputation of your business's brand. Goldie explains the basics of reputation management and how it compares to public relations. She mentions the places where reviews from customers can be found, and discusses what you can do to help boost the ratings. She shares how to respond to customer comments, whether their feedback was positive or not. Additionally, she talks about how marketing reputation management can be handled by one person or a team of professionals.

Learning objectives
Identify two tools businesses should use to help manage their brand reputation.
Recognize the most effective strategy to use when faced with criticism.
List the steps to follow when a problem or negative criticism arises.
Recall best practices to use when interviewing a potential consultant to help with reputation management.