Making Business Videos for Customers

Course details

Video can help your business achieve increased revenue, gain customers, and create awareness through online exposure. Learn how to create business videos that customers actually want to view, in this course with Michael Tinge. Michael provides a series of questions that you can ask yourself to determine what kinds of videos work best in your industry and shows how to plan a production schedule you can follow—no matter what amount of time you have to spend. Plus, learn the video content strategy that’s best for business growth.

Concepts

0. Introduction

01 - Welcome

1. Video Ideas

02 - What kind of videos work on YouTube
03 - What videos are your customers searching for
04 - What are the different types of videos you can make
05 - What s the best format and formula to follow for your videos

2. Preparing to Make a Video

06 - How to brainstorm an original video concept that represents your business
07 - How to decide whether to be on camera or have someone else do it
08 - How to outline and write your episode, tying it to relatable stories
09 - How should you act on camera or direct a subject to perform

3. Planning and Scheduling

10 - How much time does it take to make a single video, or many videos
11 - How many videos should you make
12 - How often should you shoot your videos
13 - Where should you put your videos and when

4. Bonus

14 - What s one video content strategy designed for growth