Make More Money: How to Raise Your Prices
59mBeginner2020-12-02
Authors
Samantha Bennett
Best-Selling Author and Communications Consultant
Madecraft
Full-Service Learning Content Company
Course details
Raising your prices can feel awkward, but the procrastination is costing your business a lot of potential revenue. In this course, instructor Samantha Bennett offers tips on how to commit to raising your prices. She discusses how to figure out how much your services or product are worth and explains three ways to raise your rates in a way that will not alienate your existing clients. Samantha covers pushback, imposter syndrome, and other factors that might get in the way of raising your rates, then gives you practical ideas for countering those factors. After going over the psychology of pricing, Samantha shows you how to unlock the secrets behind irresistible high-end offers, and even steps through how to get paid in the currency you want and attract high-end clients.
Skills covered
Business StrategyLimited SeriesBusiness Analysis and StrategyLeadership and Management
Concepts
0. Introduction
- 01 - Seriously, it's time
1. How to Raise Rates for Your Existing Clients
- 02 - Do the math
- 03 - See what everyone else is charging
- 04 - Alienate some of those clients
- 05 - But you're so conflicted
- 06 - What about when they pushback
2. What Gets in the Way of Raising Your Rates
- 07 - Imposter syndrome and self-worth
- 08 - Stop guessing what they'll pay
- 09 - Establish value-based pricing
- 10 - Create high-end offers
- 11 - When you're in a price-sensitive field
3. Understanding the Psychology of Pricing
- 12 - Why $49 and $99 are the same
- 13 - Tell a story with your prices
- 14 - Adding in charitable elements
4. How to Make Irresistible High-End Offers
- 15 - Enhance the value of your packages
- 16 - Creating high-value packages
- 17 - Creating high-value via a partnership
- 18 - How to treat champagne clients
5. The Inner Game of Raising Your Rates
- 19 - Get paid in the currency you want
- 20 - Overcoming your money story
- 21 - Overcoming society's money story
- 22 - How to raise your bottom line
- 23 - Change your attitude about marketing
6. How to Attract (and Sell to) High-End Clients
- 24 - Identifying your ideal client
- 25 - What is your client's immediate problem
- 26 - Where does your ideal client hang out
- 27 - How to initiate the conversation
- 28 - How to have an assessment conversation
Conclusion
- 29 - It's not about the money