Mailchimp Essential Training

Course details

One of the best—and most cost-effective—ways to market your brand and reach your audience is email marketing, and Mailchimp is one of the best solutions. Since its launch as a newsletter service, Mailchimp has constantly added new features and has grown into a robust marketing solution for businesses of all sizes. In this course, Virginia O'Connor takes an in-depth look at all the features Mailchimp has to offer, in addition to its already popular and powerful email marketing tools, from creating landing pages, designing marketing campaigns, and building social media posts. She also shows how to use Mailchimp to better know your customers through surveys and engagement, and how to make your marketing efforts more efficient through personalization, automation, and reviewing Mailchimp analytics.

Concepts

0. Introduction

01 - Get the most out of Mailchimp

1. Getting Started with Mailchimp

02 - Set up a Mailchimp account
03 - Create a new audience in Mailchimp
04 - Add a subscriber to a Mailchimp audience
05 - Import contacts into a Mailchimp audience
06 - Create a simple email campaign in Mailchimp
07 - Auto-posting Mailchimp campaigns to social media

2. Creating Campaigns in Mailchimp

08 - Introduce campaign types in Mailchimp
09 - SMS marketing with Mailchimp
10 - Creating AI-powered automations in Mailchimp
11 - Using Mailchimp's Creative Assistant

3. Creating Websites and Landing Pages in Mailchimp

12 - Creating websites in Mailchimp
13 - Creating landing pages in Mailchimp

4. Managing Audiences in Mailchimp

14 - Creating a signup form in Mailchimp
15 - Creating audience segments
16 - Tagging your Mailchimp contacts
17 - Customizing subscriber preferences in Mailchimp
18 - Managing inactive subscribers in Mailchimp

5. Designing Campaigns in Mailchimp

19 - Styling your Mailchimp campaigns
20 - Customizing email campaign footers
21 - Personalizing your Mailchimp campaigns
22 - Using dynamic content in your Mailchimp email campaigns
23 - Adding video to your Mailchimp email campaigns
24 - Sending files with your email campaigns

6. Nurturing Customers in Mailchimp

25 - Resending unopened Mailchimp campaigns
26 - Surveying and polling your Mailchimp audience
27 - Sending A B testing (multivariate) campaigns in Mailchimp
28 - Managing your Mailchimp inbox

7. Reviewing and Learning from Mailchimp Analytics

29 - Reviewing Mailchimp email data
30 - Reviewing audience analytics in Mailchimp
31 - Reviewing the Marketing dashboard in Mailchimp
32 - Setting up custom reports in Mailchimp

8. Collaborating with Teams in Mailchimp

33 - Invite a new user to your Mailchimp account
34 - Collaborating on email campaigns with your team
35 - Creating email templates in Mailchimp