Mailchimp Essential Training (2021)

Course details

Mailchimp may have started as a newsletter service, but since its launch it has constantly added new features and has grown into a robust marketing solution for businesses of all sizes. In this course, Virginia O'Connor takes an in-depth look at all the features Mailchimp has to offer in addition to its already popular and powerful email marketing tools, from creating landing pages for your site, connecting your online store, building social media posts and online ads, and creating postcards to send to your audience. She also shows how to use Mailchimp to better know your customers through surveys and engagement, and how to make your marketing efforts more efficient through personalization, automation, and reports.

Concepts

0. Introduction

01 - Get the most out of Mailchimp

1. Get Started Quickly in Mailchimp

02 - Set up a Mailchimp account
03 - Invite a new user to a Mailchimp account
04 - Create a new audience in Mailchimp
05 - Import contacts
06 - Create a campaign in Mailchimp

2. Manage Audiences in Mailchimp

07 - New subscriber sign-up form
08 - Create audience groups
09 - Customize preferences center
10 - Survey a Mailchimp audience
11 - Manage inactive audience subscribers
12 - Manage the Mailchimp inbox

3. Manage Campaigns in Mailchimp

13 - Create Mailchimp campaign templates
14 - Create automated campaigns in Mailchimp
15 - Replicate a Mailchimp campaign
16 - View campaign reports in Mailchimp

4. Design Campaigns in Mailchimp

17 - Add content to new Mailchimp campaigns
18 - Style a Mailchimp campaign
19 - Personalize a Mailchimp campaign
20 - Customize Mailchimp campaign footers
21 - Auto-post your campaigns on social media

5. Sending and Sharing Campaigns in Mailchimp

22 - Collaborate and test email campaigns
23 - Send and schedule Mailchimp campaigns
24 - Create social cards for email campaigns
25 - Resend an unopened Mailchimp campaign

6. Nurturing Customers in Mailchimp

26 - Manage appointments in Mailchimp
27 - Syncing appointments with Google Calendar
28 - Create social posts in Mailchimp
29 - Create a postcard campaign
30 - Build personalized customer journeys

7. Selling Products in Mailchimp

31 - Create an ad campaign
32 - Use transactional emails
33 - Create a website in Mailchimp
34 - Build a landing page in Mailchimp
35 - Build an online store in Mailchimp