Logo Design: Shapes and Symbols
1h 47mIntermediate2023-02-03
Authors
Bill Gardner
President of Gardner Design, Founder of LogoLounge.com
Course details
Storytellers weave their tales with words. Designers must do it with pictures, and shapes and symbols are their visual shorthand, a way of quickly communicating emotion and meaning. Here Bill Gardner, founder of LogoLounge, examines how shapes and symbols help designers integrate story into their logo designs and explores the mystery behind these forms. Learn why people respond emotionally to certain geometric shapes, the history behind common symbols, and new and emerging symbols that will help your logo age gracefully. This course will give you the tools to convey the meaning behind your designs to your clients.
Learning objectives
Why common shapes are so powerful
Where stars, hearts, and shields get their meaning
How using lines in unique ways can impart a message
What repetition says to a viewer
When personification is the right strategy
Learning objectives
Why common shapes are so powerful
Where stars, hearts, and shields get their meaning
How using lines in unique ways can impart a message
What repetition says to a viewer
When personification is the right strategy
Skills covered
Logo DesignGraphic DesignDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Welcome
- 02 - What is LogoLounge
- 03 - The common language of symbols
1. Geometry
- 04 - Why logo design gravitates toward shapes
- 05 - Circles - The universal answer
- 06 - Squares - Structure and progress
- 07 - Triangles - Stability at a cost
2. Symbols
- 08 - It's called a clich because it works
- 09 - Stars - A symbol of excellence
- 10 - Shields - Representing strength
- 11 - Hearts - Origins with the tree of life
- 12 - Flames - A mix of old and new
- 13 - Crosses - Packed with symbology
- 14 - Speech bubbles - Not just for comics
3. Lines
- 15 - Lines - Ribbons creating logos
- 16 - Symbolism - Taking lines further
- 17 - Challenge - Creating logos with lines
- 18 - Solution - Creating logos with lines
4. Parts
- 19 - Repetition to create form
- 20 - Field in motion
5. Similes
- 21 - Advantages of anthropomorphism
- 22 - Animals - An amazing shortcut
- 23 - Mythology - The power of the story
- 24 - Mascots - Bringing a logo to life
- 25 - Challenge - Putting personification to work - Part one
- 26 - Solution - Putting personification to work - Part one
- 27 - Challenge - Putting personification to work - Part two
- 28 - Solution - Putting personification to work - Part two
Conclusion
- 29 - Next steps