Logo Design: Illustrating Logo Marks

Course details

What makes a great logo? Certainly, a great concept is incredibly important. But just as important is the execution. If your artwork is executed poorly, it won’t matter how good the idea is. This course with designer and illustrator Von Glitschka is all about craftsmanship of artwork—the minutiae of building logo marks. It's focused on what makes a good logo, execution-wise, after you have a solid strong concept. Von explains how drawing complements the brainstorming and design process, introduces time-tested build methods for vector-based graphics, and explains how to make the critical decisions around format, color, and other aspects of brand identity. These creative tactics and workflows can help you create better, stronger workflows that display beautifully in all formats: in print, on the web, or in motion.

Concepts

0. Introduction

01 - Illustrating logo marks

1. Solid Creative Foundation

02 - Drawing your design
03 - Selecting an appropriate style
04 - Design thinking tactics

2. Base Vector Craftsmanship

05 - Pen tool methods
06 - Shape building methods
07 - Create precisely with Smart guides

3. Brand Identity Formatting

08 - Logo design formats
09 - Logotypes and monograms
10 - Creating brand systems
11 - Establishing brand colors

4. Logo Design Methodology

12 - Leveraging visual deduction
13 - Establishing visual continuity
14 - Detailing with subtle rounds
15 - Using symmetry in composition
16 - Alignment methods
17 - Iconifying complex shapes
18 - Adding dimension to flat motifs
19 - Pairing type with logos
20 - Designing with Isolation mode
21 - Using shape association

5. Delivering Brand Assets

22 - Creating black-and-white logo iterations
23 - Building logos for dark backgrounds
24 - Production-ready brand assets
25 - Comprehensive brand style guide
26 - Organizing brand assets

Conclusion

27 - Closing