Logo Design: Illustrating Logo Marks

Course details

What makes a great logo? Certainly, a great concept is incredibly important. But just as important is the execution. If your artwork is executed poorly, it won’t matter how good the idea is. This course with designer and illustrator Von Glitschka is all about craftsmanship of artwork—the minutiae of building logo marks. It's focused on what makes a good logo, execution-wise, after you have a solid strong concept. Von explains how drawing complements the brainstorming and design process, introduces time-tested build methods for vector-based graphics, and explains how to make the critical decisions around format, color, and other aspects of brand identity. These creative tactics and workflows can help you create better, stronger workflows that display beautifully in all formats: in print, on the web, or in motion.

Concepts

Introduction

Illustrating logo marks

Solid Creative Foundation

Drawing your design
Selecting an appropriate style
Design thinking tactics

Base Vector Craftsmanship

Pen tool methods
Shape building methods
Create precisely with Smart guides

Brand Identity Formatting

Logo design formats
Logotypes and monograms
Creating brand systems
Establishing brand colors

Logo Design Methodology

Leveraging visual deduction
Establishing visual continuity
Detailing with subtle rounds
Using symmetry in composition
Alignment methods
Iconifying complex shapes
Adding dimension to flat motifs
Pairing type with logos
Designing with Isolation mode
Using shape association

Delivering Brand Assets

Creating black-and-white logo iterations
Building logos for dark backgrounds
Production-ready brand assets
Comprehensive brand style guide
Organizing brand assets

Conclusion

Closing