Logo Design: Creating Brand Extensions

Course details

Brand extensions for logo design refer to the use of an existing brand’s logo and visual identity to launch new products or services in a different category. This can help to leverage the brand’s existing equity and reputation to introduce new offerings to the market. For example, a company known for its athletic wear may use its logo and visual identity to launch a line of sports equipment or nutritional supplements. In this course, designer and illustrator Von Glitschka shows you how to create a cohesive brand experience for consumers and increase the brand’s overall visibility and recognition. In addition to guiding you through the process, Von also highlights specifics like setting up final deliverables and a brand style guide.

Learning objectives
Understand the concept of a brand system and the primary brand assets necessary for creating brand extensions.
Explore the process of creating alternate formats, reverse brand assets, badge designs, brand patterns, brand iconography, brand character, brand merchandise, vehicle graphics, and social media graphics.
Create final deliverables and a brand style guide to ensure consistency across all brand extensions.

Concepts

Introduction

Creating a brand system

Establishing Primary Brand Assets

Establishing primary brand assets

Creating Brand Extensions

Alternate formats
Creating reverse brand assets
Badge designs
Brand patterns
Brand iconography
Brand character
Brand merchandise
Vehicle graphics
Social media graphics

Final Art Files

Setting up final deliverables
Setting up a brand style guide

Conclusion

Next steps