Live Video Streaming: Essential Skills

Course details

Learn the basics of live video streaming for marketing, advertising, and communication. John Dudley provides live webcasting solutions for some of the world's leading brands and causes via his DC Webcasting service. In this course, he shares his expertise with you. He covers solutions ranging from commonplace consumer technology to integrating professional video, sound, and back-end content delivery solutions. The goal of this course is to help you understand the wide range of streaming options available—including live, simulated live, and on-demand streaming—and help you make smart video production, IT, and CDN decisions.

Learning objectives
What webcasting is and what it's not
Determining if live streaming is a good investment of time and resources
Defining consumer, prosumer, and enterprise webcasting
What's a CDN? The basics of content delivery networks
Production equipment, hardware, and software
Front- and back-end roles and responsibilities
Integrating an on-demand content strategy
Measuring impact: Using analytics to develop actionable insights for the future

Concepts

Welcome

What you will learn in this course

What Is Webcasting and How Does it Work

Defining the concept and the variable levels of complexity
Webcasts, webinars and video conference calls - What s the difference
The process behind live video streaming
What is encoding and why does it matter
Speed kills - The importance of connectivity

Determining if Live Webcasting Is a Smart Investment

Why should I go live
Just because you build it doesn t mean they will come
Identifying your targets and the channels
Developing the messages to drive engagement
Aligning the desired outcomes with scope, budget and ROI

From Consumer to Enterprise and Everything in Between

Taking the DIY, consumer path
Utilizing a hybrid of pro tools and consumer platforms
Producing a broadcast quality, enterprise-level show
Integrating presentations, live surveys, chat, closed captioning, and more
Knowing when to go DIY or bring in a pro partner

Lights Camera Connectivity

Where video production and IT meet
Identifying viable connections
Incorporating a site survey, connectivity testing and direct IT contact
The importance of hardware whitelisting
You re only as good as your pipeline

Production Equipment, Hardware, and Software Requirements

Consumer camera and sound viability
Raising production value with lighting, pro cameras, and audio
Utilizing a switcher-encoder with expanded pro capabilities
Switching via hardware or cloud platforms
Identifying the right tools and partners to deliver

The Webcasting Team

DIY and pro live stream roles and responsibilities
CDN back-end support levels of service
Defined roles and responsibilities + expertise success

After the Show - Integrating On-Demand Content Delivery

What is on-demand and why is it important
Consumer CDN on-demand capabilities and limitations
Subscription and enterprise on-demand capabilities
On-demand content promotion

Measuring Impact and Determining ROI

Defining your metrics requirements before you go live
Leveraging consumer platforms with integrated analytics
Integrating third-party tracking and analytics

Conclusion

Recap and conclusion