LinkedIn for Designers

57mBeginner2018-01-22

Authors

John Luu

Art Director at Schlumberger, Digital Brand Strategist

Course details

Learn how to use LinkedIn to grow your design business. With over 500 million members, LinkedIn is a powerful platform for designers, allowing them to post credentials, showcase work, and make a powerful first impression. John Luu, a designer and art director, shows you how to set up a great LinkedIn profile, build a network of connections, and enhance your profile with samples of your work, links to portfolios, slides, video, and more. Plus, learn how to expand your network and promote your brand by writing articles for LinkedIn, and discover how to find leads on ProFinder, the new LinkedIn service that connects freelance professionals with clients.

Learning objectives
Crafting a great LinkedIn profile
Integrating your portfolio
Adding photos, videos, and slide decks to your profile
Building your network
Writing articles for LinkedIn
Finding design jobs with ProFinder

Skills covered

LinkedInSocial Media MarketingJob SearchingCareer DevelopmentPersonaMarketing

Concepts

0. Introduction

01 - Welcome
02 - Getting the most out of this course

1. LinkedIn Basics

03 - Why LinkedIn
04 - Setting up your profile
05 - Crafting your headline
06 - Filling out your summary
07 - Experience and education
08 - Creating your profile photo

2. Using LinkedIn to Show Off Your Design Skills

09 - Integrating your portfolio into profile
10 - Adding photos and project stills
11 - Adding video and motion graphics
12 - Adding slide decks with SlideShare

3. Engaging Your Network

13 - Building your network
14 - Paying it forward
15 - Ongoing content strategy
16 - Writing articles on LinkedIn
17 - Analytics and metrics
18 - ProFinder

Conclusion

19 - Next steps