LinkedIn Analytics for Creators
14mGeneral2023-10-30
Authors
Morgan J Ingram
Course details
If you're a content creator on LinkedIn, then you have access to LinkedIn Analytics. In this course, learn how to improve the quality of your content (whether it be posts, newsletters, or live events) by using LinkedIn Analytics to help you understand who and what pieces of content people are most engaging with. In this course, marketing and sales consultant Morgan Ingram explains the importance of engagement, how to leverage comments, reactions, and shares to build a community of followers, and how to use viewer demographics to shape your content strategy. Use LinkedIn Analytics to track the success of your creator content so that you can create a repeatable formula for success.
Skills covered
LinkedIn AnalyticsWeb Marketing AnalyticsLinkedInSocial Media MarketingJob SearchingCareer DevelopmentPersonaMarketingData Science
Concepts
0. Introduction
- 01 - Introduction - Why analytics are important for a creator
1. Content Analytics
- 02 - The importance of impressions
- 03 - How to leverage comments, reactions, and share
- 04 - How viewer demographics help you create ongoing content
- 05 - Where to keep your content analytics
2. Audience Analytics
- 06 - Content analytics and audience analytics
- 07 - Using historical data to identify content trends
- 08 - Leveraging locations to understand the best time to post
- 09 - How to look at seniority data to frame your content
- 10 - Understanding data on industries, company size, and companies
Conclusion
- 11 - Next steps