Lessons in Enlightened Leadership

Course details

Great leaders care about more than just the bottom line. They achieve—or exceed—their goals by bringing humanity to their work. In this course, Carolyn Everson, the vice president of global marketing solutions at Facebook, delves into how (and why) adopting the core tenants of enlightened leadership can boost both your effectiveness and overall happiness. Carolyn shares lessons gleaned from her own experiences at Facebook and other top companies, including how to lead with greater transparency, build successful, diverse teams, find the right mentors, and lead as a woman in tech. Plus, learn about the importance of hiring people that are better than you; approaching sales interactions as an advisor, instead of just a salesperson; making generosity a business practice; and more.

Learning objectives
Leading with vulnerability
Overcoming your fears as a leader
Scaling by hiring the right people
Shaping your vision
Balancing loyalty and opportunity
Leveraging customer feedback
Embracing authenticity as a salesperson
Finding mentors and sponsors
Generosity as a business practice

Concepts

0. Introduction

01 - Lessons in enlightened leadership with Carolyn Everson

1. Enlightened Leadership - A Win-Win

02 - Qualities of an enlightened leader
03 - Authenticity
04 - Vulnerability
05 - Ways to lead and to be vulnerable
06 - Generosity of time

2. Replacing Fear with Confidence

07 - A lesson in overcoming fear
08 - Empowerment and training your inner voice
09 - Hire people better than you to scale

3. It All Starts with Vision

10 - The power of and tips for vision writing
11 - Reputation is like a snowball
12 - Introspection
13 - Is your career on a jungle gym or a ladder path
14 - Balancing loyalty and opportunity

4. Facebook Culture - Own Your Company

15 - Jumping on the Facebook rocketship
16 - Ownership of the Facebook culture
17 - The why of company versus the what
18 - Balancing speed and sensibility

5. Lead with Transparency

19 - Be open
20 - The fuel secret sauce at Facebook

6. The Critical Value of Customer Feedback

21 - The value of customer feedback
22 - The critical pivot to becoming a mobile-first company
23 - Visual communications, video, and messaging

7. Building a Winning Team

24 - Ingredients of building a winning and global team
25 - Valuable components of off-site meetings
26 - The importance of diversity

8. An Authentic Approach to Sales

27 - Be an advisor, not a salesperson
28 - Essential qualities of a good trusted advisor
29 - Setting intentions

9. Seeking Advice, Mentorship, and Sponsorship as a Woman

30 - Building your personal board of directors
31 - Finding your mentors, sponsors, and personal board
32 - A great time to be a woman in tech

10. The Roots of Enlightened Leadership

33 - Generosity as a business practice
34 - Our attitude is gratitude