Learning YouTube SEO
30mIntermediate2021-02-09
Authors

Ash Blodgett
Writer, Director, Cinematographer, Editor
Course details
Whether you’re new to YouTube or well-established, you need to know how to leverage SEO to make sure people can find your videos easily. In this course, instructor Ash Blodgett offers useful tips on how to rank better in searches. Ash shows you how you can save yourself time and effort by doing tag and keyword research beforehand. She explains the importance of a clickable thumbnail. Ash covers how to get the length of your title, keywords, and description just right. She goes over where you can add keywords for your channel and how you can improve user engagement. Ash introduces Tube Buddy, which can help you find, compare, and rank the keywords your competitors are using. She concludes with some free SEO tools that you can start using right away.
Skills covered
YouTubeSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Social Media MarketingGoogleMarketingOne-Off
Concepts
0. Introduction
- 01 - Discover the power of YouTube SEO
- 02 - What you should know
1. Video SEO
- 03 - Writing, research, and keywords
- 04 - Clickable thumbnails
- 05 - Title length and keywords
- 06 - Description length
- 07 - Subtitles - The hidden SEO
2. Channel SEO and User Engagement
- 08 - Channel SEO
- 09 - User engagement
3. SEO Tools
- 10 - TubeBuddy
- 11 - Free SEO tools
Conclusion
- 12 - Keep on using YouTube
Related courses
- YouTube Success: Build an Authentic Channel That's Worth the Follow
- Creating and Managing a YouTube Channel
- Advertising on YouTube
- Understanding Social Media Algorithms for Creators
- How to Monetize on YouTube
- Social Media Marketing: Strategy and Optimization
- Creating and Managing a YouTube Channel (2022)
- Running a Webinar or Event on Zoom, YouTube, or Facebook