Learning YouTube Analytics

Course details

Discover how to read and use YouTube Analytics, the online reporting system from YouTube for monitoring the performance of YouTube channels and videos. Learn about what analytics are and how to use the analytics data to improve the performance of future videos. Find out how to see the kind of audience that is responding positively to channel content, how to estimate revenue, which content is benefitting from subtitles or closed captioning, how much of the view count is from repeat viewers, and more.

Topics include:
- Analytics overview
- Views and watch time
- Revenue and ad rates
- Impressions
- Click-through rate and unique viewers
- Traffic sources
- Average view duration and audience retention
- Likes and dislikes
- Subscriber bell notifications
- Audience demographics
- Estimated revenue

Concepts

Introduction

Discover the power of YouTube analytics
What you should know

Overview Anayltics

Overview dashboard
The 'See More' window
Views
Watch time
Subscriber analytics
Revenue and ad rates
Realtime

Reach Analytics

Reach dashboard
Impressions
Click-through rate
Unique viewers
Traffic sources

Engagement Analytics

Engagement dashboard
Average view duration
Audience retention
Likes vs. dislikes

Audience Analytics

Audience dashboard
Subscriber bell notifications
Audience demographics - Gender
Audience demographics - Age
Audience demographics - Top countries
Top subtitle or CC languages

Revenue Analytics

Revenue dashboard
Estimated revenue
Estimated monetized playbacks
Playback-based CPM
Revenue sources
Ad types
Top-earning videos

Conclusion

Keep on YouTubing