Learning to Run Webinars

Course details

Webinars can help you attract new customers and build client relationships, but only if they're smart and engaging. In this course, author, webinar expert, and instructional designer Sally Norred walks you through the basics of creating webinars for your business. The course begins with an overview of webinars and how they're used as business tools, and then reviews topics such as webinar hosting choices, audio and video setup, presentation skills, and ideas to build audience participation. Sally also takes a closer look at common webinar tools to help you select the right one.

Learning objectives
What is a webinar?
Making webinars engaging
Comparing webinar software, like Adobe Connect and WebEx Event Center
Selecting topics and presenters
Creating an agenda
Scheduling and marketing your webinar
Using audio and video
Recording the webinar
Handling audience Q&A
Following up with attendees

Concepts

0. Introduction

01 - Welcome
02 - Using the exercise files

1. Understanding Webinars

03 - What is a webinar
04 - Understanding how businesses use webinars
05 - Attracting new customers with webinars
06 - Building client relationships with webinars
07 - Making webinars engaging

2. Selecting Webinar Software

08 - Researching important features
09 - Assessing your needs
10 - Comparing software products
11 - A closer look at Adobe Connect
12 - A closer look at GoToWebinar
13 - A closer look at WebEx Event Center
14 - A closer look at Google Hangouts On Air
15 - A closer look at AnyMeeting

3. Planning Your Webinar

16 - Defining your purpose
17 - Selecting a webinar topic
18 - Selecting webinar presenters
19 - Filling production team roles
20 - Creating a webinar agenda
21 - Orienting the audience
22 - Building the presentation
23 - Planning audience interactivity
24 - Scheduling your webinar
25 - Marketing your webinar
26 - Rehearsing your webinar

4. Producing Your Webinar

27 - Using audio and video
28 - Preparing your environment
29 - Setting attendee and presenter permissions
30 - Recording the webinar
31 - Opening the webinar event
32 - Introducing the webinar
33 - Handling audience Q&A
34 - Polling the audience
35 - Using interactive whiteboards
36 - Concluding the webinar
37 - Following up with attendees