Learning Music Licensing

1h 22mGeneral2018-03-16

Authors

Jake Versluis

Jake Versluis is an A&R, artist management, and music publishing professional based in Los Angeles.

Course details

Licensing your music for use in video games, film, advertisements and other audio-visual contexts is one of the best ways for you to monetize your songwriting efforts. In this course, learn how to license your music. Instructor Jake Versluis helps to acquaint you with the basics of music licensing, explaining what licensing is, exactly, how income is generated in music licensing, and what you own when writing and recording. He also steps through how to strategically prepare and pitch your songs, work with quote requests and master use and sync licenses, broadcast your successes, and more.

Learning objectives
Licensing players and gatekeepers
How income is generated in music licensing
What does one own when writing and recording?
Researching buyers
How to present yourself
Pitching your songs
Proper song edits, coding, and resolution
Quote requests

Skills covered

Music BusinessSmall Business and EntrepreneurshipAudio and MusicLearning

Concepts

0. Introduction

01 - Welcome

1. Music Licensing Fundamentals

02 - Music licensing and publishing
03 - Getting your music heard

2. Understanding Licensing

04 - It s all about the song
05 - The players and gatekeepers in licensing
06 - The buyers
07 - Working alone or as a team
08 - How income is generated in music licensing

3. Rights Ownership

09 - Know your rights
10 - What does one own when writing and recording

4. Preparing to Submit Music

11 - Metadata
12 - Uploading your songs
13 - Your target
14 - Registering your songs
15 - Creating your story

5. Pitching Your Songs

16 - Research the buyer
17 - Educate yourself and strategize
18 - How to present yourself

6. Prepping Your Music

19 - Proper song edits, coding, and resolution

7. The Process of Licensing

20 - Quote requests
21 - Master use and sync licensing agreements
22 - Invoice
23 - Getting paid
24 - Broadcasting your success

Conclusion

25 - Next steps