Learning LinkedIn Sales Navigator

Course details

Find more leads and build out your social sales strategy with the power of LinkedIn Sales Navigator. LinkedIn is a natural platform for social selling, and with Sales Navigator you can increase your opportunity for successful connections. In this course, Thomas Creighton de Farias shows you how to find new leads, review updates and lead suggestions, view member profiles and company accounts, and use shared connections to make an introduction. He also shows how you can use InMail to increase your sales success with targeted messaging, and prospect on the go with the Sales Navigator mobile app.

Concepts

0. Introduction

01 - Sell more effectively with Sales Navigator

1. Stay on Top of Leads and Accounts with Sales Navigator

02 - When to use LinkedIn and Sales Navigator
03 - Explore your Sales Navigator homepage
04 - Zone into the right buyers with defined Personas

2. Identify Key Accounts and Uncover Competitive Intelligence

05 - Find your priority and new accounts
06 - Organize your saved accounts in an account list
07 - Uncover actionable insights using buyer intent
08 - Gain valuable customer intelligence on account pages
09 - Map buyer circles for better multithreading

3. Find Leads and Stay Organized

10 - Create searches to find and prioritize leads based on relationship pathways
11 - Pinpoint the right buyers based on their actions on LinkedIn
12 - Uncover leads insights with Lead Pages
13 - Explore Lead IQ from LinkedIn, the AI-powered tool for prospecting research

4. Build Effective Engagement Strategies for Trusted Relationships

14 - Establish business relationships with warm referrals
15 - Effective engagement strategies with InMail
16 - Share content and access engagement insights with Smart Links

5. Use Sales Navigator While on the Go

17 - Get familiar with the mobile app

Conclusion

18 - Where to turn for help with your Sales Navigator questions