Learning Graphic Design History
3h 25mBeginner2024-08-16
Authors

Sean Adams
Chair of Graphic Design at ArtCenter
Course details
The history of graphic design is a history of cultural expression, reflecting both what people thought during a time period and how they felt. Whether you're curious about the development of design or seeking inspiration for your own creations, you can expand your visual vocabulary in this comprehensive introduction to graphic design history. Instructor Sean Adams is the Dean of Visual Art and Communication at ArtCenter College of Design, one of the world's highest ranked design schools—and in this course, he highlights each design movement, including specific styles, techniques, and genres.
Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to New Wave.
Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to New Wave.
Skills covered
Layout and CompositionDesign BusinessDrawingSmall Business and EntrepreneurshipGraphic DesignLearningAnimation and Illustration
Concepts
Introduction
- The history of graphic design
- Why you need history
1880-1912
- Victorian advertising
- American Wood Type posters
- La Belle poque
- Art nouveau
- Arts and crafts
- German posters
1912-1930
- World War I propaganda
- The Soviet revolution
- European avant garde
- De Stijl
- The Bauhaus - Part 1
- The Bauhaus - Part 2
- The new typography
1930-1950
- The great age of posters
- The American magazine
- WPA and American modernism
- Pre-war multicultural modernism
- World War II - Axis powers
- World War II - Allied powers
1950-1965
- Post-war optimism
- The fused metaphor
- The big idea
- The international style
1965-1975
- American corporate identity
- Protest
- Fillmore
- Typographic eclecticism
- The golden age of album design
1975-1990
- Japanese design
- Punk and new wave
- Grunge design
- Post-modernism
- Digital revolution
1990-2020
- Minimalism
- Vernacular
- West coast design
- Brutalism
- Maximalism
Conclusion
- Recap