Learning Graphic Design History

Learning Graphic Design History

3h 25mBeginner2024-08-16

Authors

Sean Adams

Sean Adams

Chair of Graphic Design at ArtCenter

Course details

The history of graphic design is a history of cultural expression, reflecting both what people thought during a time period and how they felt. Whether you're curious about the development of design or seeking inspiration for your own creations, you can expand your visual vocabulary in this comprehensive introduction to graphic design history. Instructor Sean Adams is the Dean of Visual Art and Communication at ArtCenter College of Design, one of the world's highest ranked design schools—and in this course, he highlights each design movement, including specific styles, techniques, and genres.

Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to New Wave.

Skills covered

Layout and CompositionDesign BusinessDrawingSmall Business and EntrepreneurshipGraphic DesignLearningAnimation and Illustration

Concepts

Introduction

  • The history of graphic design
  • Why you need history

1880-1912

  • Victorian advertising
  • American Wood Type posters
  • La Belle poque
  • Art nouveau
  • Arts and crafts
  • German posters

1912-1930

  • World War I propaganda
  • The Soviet revolution
  • European avant garde
  • De Stijl
  • The Bauhaus - Part 1
  • The Bauhaus - Part 2
  • The new typography

1930-1950

  • The great age of posters
  • The American magazine
  • WPA and American modernism
  • Pre-war multicultural modernism
  • World War II - Axis powers
  • World War II - Allied powers

1950-1965

  • Post-war optimism
  • The fused metaphor
  • The big idea
  • The international style

1965-1975

  • American corporate identity
  • Protest
  • Fillmore
  • Typographic eclecticism
  • The golden age of album design

1975-1990

  • Japanese design
  • Punk and new wave
  • Grunge design
  • Post-modernism
  • Digital revolution

1990-2020

  • Minimalism
  • Vernacular
  • West coast design
  • Brutalism
  • Maximalism

Conclusion

  • Recap
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