Learning Google AdSense

1h 7mBeginner2019-11-26

Authors

Anson Alexander

Blogger, Author, SEO Expert, Teacher, Tech Geek

Course details

Learn how to generate a steady stream of revenue from your website with Google AdSense, the leading display networking tool. Author and marketer Anson Alexander teaches you how to get up and running with AdSense, and display ads that "make sense" for your website. Learn how to set up an account, enable Auto Ads and new ad units, place limitations on ad content, and set up AdSense on more than one website. Plus, learn how to use the AdSense performance reports to identify ad trends, increase page views, and maximize ad revenue.

Learning objectives
Display advertising basics
Setting up your AdSense account
Configuring new ads
Creating custom channels
Allowing and blocking ads
Maximizing revenue
Measuring AdSense performance
Creating custom reports
Using the AdSense app

Skills covered

AdSensePay-Per-Click MarketingGoogleMarketingLearning

Concepts

0. Introduction

01 - Generate revenue with AdSense

1. Understanding Google AdSense

02 - Display advertising basics
03 - Discover ad networks
04 - When to use AdSense
05 - Understanding earning power

2. Get Started with AdSense

06 - Initial AdSense setup
07 - AdSense user interface tour
08 - Request consent from your users

3. Configure Ads

09 - Enabling auto ads
10 - Understanding ad units
11 - Create a new ad unit

4. Customize Your AdSense Experience

12 - Custom channels
13 - URL channels
14 - Using AdSense for games and video
15 - Allow and block ads
16 - Maximize AdSense revenue
17 - Using AdSense with multiple websites
18 - Install the Google Publisher Toolbar

5. Measure AdSense Performance

19 - Understanding key ad performance metrics
20 - Review the AdSense Dashboard
21 - Tour of the AdSense Performance reports tab
22 - Sort and filter report information
23 - Create custom reports
24 - Export data

6. Advanced Administration

25 - Review payment settings
26 - Understanding policy violations
27 - Download the AdSense app

Conclusion

28 - AdSense resources