Leading a Small Business through a Crisis

Course details

Keep your small business afloat during times of crisis. Learn how to manage your mindset, your finances, and your team while identifying resources that can help your business survive. In this course Kim Kaupe explains how small businesses can manage during times of change and uncertainty—including the economic crisis caused by COVID-19. Discover how to adjust your mindset to handle the challenges ahead in a calm, confident, and organized manner. Learn how to manage your internal and external finances and decide what needs your attention and where you need to enlist others for help. Find out how to communicate with banks to find financial support, and apply marketing and communication tactics to stay in touch with customers and fellow business owners.

Concepts

0. Introduction

01 - Determine what steps to take to keep the business afloat

1. Mental Mindset

02 - Control your mind and identify the specific problems
03 - Evaluate tasks to tackle immediately or pass off

2. Internal Finances - What You Can Do Alone

04 - Inventory and rank business expenses
05 - Create cash runway projections
06 - Communicate truthfully to your team

3. External Finances - What You Need Others For

07 - Available financial options - Credit cards and credit lines
08 - How to identify which expenses to pause or eliminate
09 - Communicating to the bank during uncertain times
10 - Federal, city, and community financial support options

4. Marketing and Communications

11 - Timely and honest communication with customers
12 - Partnering with fellow founders to extend your reach
13 - Analyze the competition and your strategies during uncertain times
14 - Tell others how to help support your business

Conclusion

15 - Resources to help navigate a business through uncertain times