Leading a Marketing Team

47mIntermediate2020-08-28

Authors

Drew Boyd

Global leader in creativity and innovation

Course details

Do you have what it takes to lead your marketing team to greatness—great campaigns, great collaborations, and great results? Learn how to take on a new marketing management role, in this course with marketing expert Drew Boyd. Drew helps you understand your new position, your team, and your resources, and build a strategy to accomplish your organization's marketing objectives. He also shows how to get your team moving in the right direction and recruit new talent. Plus, get tips for running the day-to-day business and continually developing your management skills.

Learning objectives
Understanding your boss's expectations
Building relationships
Knowing your resources
Defining marketing objectives
Building a team
Recruiting the best talent
Measuring results

Skills covered

Marketing StrategyLeadership SkillsMarketingLeadership and ManagementDeep Dive (X:Y)

Concepts

0. Introduction

01 - A challenging and critical role

1. Understanding Your Situation

02 - Understand your boss's expectations
03 - Build relationships with your peers
04 - Meet your new team
05 - Understand your market conditions
06 - Examine your resources

2. Building Your Strategy

07 - Define marketing objectives
08 - Lead the planning process

3. Building a Competent Team

09 - Assess your team's capabilities
10 - Build the right structure
11 - Recruit the best talent
12 - Training and development for your team

4. Running the Business

13 - Create key performance indicators
14 - Manage unexpected events
15 - Lead marketing initiatives

Conclusion

16 - Continue developing your career