Lead Generation Foundations

You can’t build a business without customers, and lead generation is the proven way to grow your customer base and your business. In this course, Dina Shapiro teaches you the essentials of lead generation. Dina explains the framework for identifying lead generation objectives and strategies, takes you through attracting prospects, and covers how to convert prospects into qualified leads–and eventually, into customers. Learn how to attract leads with blogs, keywords, and social media publishing; how to qualify leads by optimizing your website and call-to-action; and how to convert qualified leads to customers with a database, lead scoring, and personalization.