Launching Your Idea with Design Thinking
45mIntermediate2025-04-22
Authors
Tetiana Gulei
UX Designer | Teaching Figma and UX Design
Course details
In this course, learn how to use design thinking to launch a user-centric product that makes an impact. Instructor and UX designer Tetiana Gulei shows you how to take a design-driven approach to craft a go-to-market strategy, align business goals with user needs, and create prototypes that evolve into viable products. Then, learn about user testing and user onboarding techniques to ensure a smooth launch for your product.
Learning objectives
Explain what makes a solid GTM (go-to-market) strategy, and how design thinking can help.
Describe user-centric market positioning.
Identify and measure key metrics for launch success.
Recognize strong flows for design thinking at scale.
Validate user flows, personas, and ideas with broader stakeholders and customers.
Create basic prototypes and test your MVP (minimum viable product).
Create a compelling onboarding/first launch experience for your users.
Learning objectives
Explain what makes a solid GTM (go-to-market) strategy, and how design thinking can help.
Describe user-centric market positioning.
Identify and measure key metrics for launch success.
Recognize strong flows for design thinking at scale.
Validate user flows, personas, and ideas with broader stakeholders and customers.
Create basic prototypes and test your MVP (minimum viable product).
Create a compelling onboarding/first launch experience for your users.
Skills covered
MiroFigJamFigma Inc.FigmaDesign ThinkingMarketing StrategyUser ExperiencePersonaGraphic DesignMarketing
Concepts
Introduction
- Launch your idea with user-centric design
- Tools we will use
Go-to-Market Strategy with User-Centric Design
- Recap of design thinking - What's after ideation
- Go-to-market strategy introduction
- When do you need a go-to-market strategy
- Aligning business goals with user needs
- Market positioning with user-centricity
- Define key metrics for success
Create User Flows
- What are user flows in design thinking
- Mapping user flows for business success
- Validating user flows with stakeholders
Prototyping Your Ideas
- Introduction to prototyping
- Low-fidelity prototypes
- High-fidelity prototypes
- Creating a minimum viable product
Preparing for the Launch
- Testing prototypes before launch
- An engaging onboarding experience
Final Steps
- Continuous improvement with design thinking