Job Interview Tips for Marketing Managers
52mBeginner2021-04-01
Authors
Brian Honigman
Marketing Consultant, Professor of Marketing
Course details
In this course, instructor Brian Honigman shows you the most common questions that marketing professionals encounter in job interviews, and he offers tips on how to answer each question with specificity and confidence. Brian defines the role of marketing manager and describe the skill sets hiring managers and recruiters are looking for. He recommends that, when asked what interests you about working at a company, you highlight how working at the company would align with your career interests and values. If you’re asked for an example of an effective marketing campaign from a brand you admire, Brian advises you to give an answer that shows your knowledge of the industry, passion for marketing, and ability to analyze a marketing activity. Brian follows this pattern of presenting a question and recommended answers through nine more questions that you might face in an interview. Then he concludes by showing you how to craft a thank-you note that shows your marketing skills in action.
Skills covered
Hiring and InterviewingTips, Tricks, & TechniquesJob SearchingCareer DevelopmentHuman Resources
Concepts
0. Introduction
- 01 - Introduction to marketing manager roles
- 02 - Overview of marketing manager roles
1. What interests you about working at our company
- 03 - How to approach this question
- 04 - Candidate answer and feedback
2. Could you talk through an example of an effective marketing campaign from a brand you admire
- 05 - How to approach this question
- 06 - Candidate answer and feedback
3. Describe your marketing experience
- 07 - How to approach this question
- 08 - Candidate answer and feedback
4. Explain how to create and launch a marketing campaign
- 09 - How to approach this question
- 10 - Candidate answer and feedback
5. Tell me about a failed marketing project you were involved with what would you do differently
- 11 - How to approach this question
- 12 - Candidate answer and feedback
6. Do you consider yourself detail-oriented or better at tackling big-picture problems
- 13 - How to approach this question
- 14 - Candidate answer and feedback
7. How do you craft effective messaging internally and externally
- 15 - How to approach this question
- 16 - Candidate answer and feedback
8. What data would you reference to better personalize an initiative to the right people
- 17 - How to approach this question
- 18 - Candidate answer and feedback
9. In the past, how did you measure the success of a marketing campaign
- 19 - How to approach this question
- 20 - Candidate answer and feedback
10. If asked, Is this marketing activity the right investment , how would you respond
- 21 - How to approach this question
- 22 - Candidate answer and feedback
11. What s your research process when analyzing potential market opportunities and competitors
- 23 - How to approach this question
- 24 - Candidate answer and feedback
Follow-up
- 25 - How to write a memorable thank-you note