IoT Foundations: Monetizing IoT

The Internet of Things (IoT) presents an array of fascinating possibilities—but is there money to be made? In this course, Bruce Sinclair discusses the business of IoT, and provides you with the vocabulary to talk about how to leverage this technology to make money. Bruce covers the four main ways of creating value with IoT, and explores various ways to monetize that value. He familiarizes you with the five main IoT business models on the IoT business model continuum: product, product service, service, service outcome, and outcome. Plus, he discusses how IoT can help you establish more meaningful relationships with your customers.

Learning objectives
Creating value with IoT
Value modeling
Operating products better
Monetizing value with IoT
Using IoT to become closer to the customer
Product business model
Increasing customer lifetime value