Introduction to Graphic Design: Concepts

Introduction to Graphic Design: Concepts

1h 4mBeginner2024-07-22

Authors

Tony Harmer

Tony Harmer

Educator, Illustrator, Adobe Creative Suite Master

Course details

Graphic design is a complex art that involves many different skills and understanding many concepts. In this course, Tony Harmer—designer, illustrator, and educator—covers the core concepts that you need to understand and how they relate in a design project. Learn about the four stages of the creative process. Get an introduction to the essential jargon used in typography, as well as type classifications and the basic measurements that you will use when working with type. Explore ways to pick pleasing color combinations, use color as information, and accommodate viewers with color vision deficiency (CVD). Discover the impact you can make with images and illustrations in graphic design projects, including ones created by generative AI tools. Plus, learn best practices for creating a graphic design layout. Finish up with some creativity tips to keep your ideas fresh.

Skills covered

Design BusinessDrawingIntroduction toSmall Business and EntrepreneurshipPhotoshopGraphic DesignAdobeAnimation and Illustration

Concepts

Introduction

  • Course introduction

Graphic Design Projects

  • The creative process
  • The creative brief
  • Research
  • Ideation
  • Production
  • Challenge - Brand of you

Learning about Type and Typography

  • Font vs. type
  • Key typographic terms
  • Basic type classifications
  • Type anatomy
  • Understanding character attributes
  • Understanding paragraph attributes
  • Challenge - Quote poster

Layout and Composition

  • Principles of layout
  • The design space
  • Space
  • Using grids
  • Building a layout
  • Challenge - Deconstructing layouts

Color

  • Color
  • Digital color
  • Color harmonies
  • Color associations
  • Color as information
  • Digital and print colors
  • Challenge - Map

Imagery

  • Photo vs. illustration
  • Cropping images
  • Generative AI
  • Challenge - The art of cropping

Conclusion

  • Conclusion
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