International Business Foundations
40mBeginner2021-07-08
Authors

Kyle Hegarty
Author, Managing Director of Leadership Nomad
Course details
The most common mistake in expanding business ventures overseas is the lack of an organized plan. This course—with global leadership expert Kyle Hagerty—provides the core foundations needed to create a customized overseas expansion plan. Each lesson is complete with real-world examples to highlight how you can make the most of your overseas growth. Learn how to decide if international presence is right for your business—and where in the world you should set up. Find out how to improve your chances of success by researching market conditions and your competition, and create a strategy for sales and marketing to an international clientele. Discover how to build the right team abroad and navigate cross-cultural communication issues. Finally, learn how to create an international business plan and deal with unexpected challenges as you put your plan into practice.
Skills covered
Business StrategyFoundationsBusiness Analysis and StrategyLeadership and Management
Concepts
Introduction
- How different is international business
- Create an international expansion plan
Deciding If Expanding Overseas Is Right for Your Business
- What is engaging in international business and why do it
- Where in the world should you set up
- What to think about when doing business internationally
Improve Your Chances of Winning Overseas
- Research market conditions for increased chances of success
- Know your competitive overseas threats
- Creating a marketing and sales strategy
Finding the Best People to Deliver on Your Overseas Plan
- Skills that work domestically might fail overseas
- Communication tactics to address invisible culture issues
- Hiring strategies for overseas teams
- Expanding overseas without traveling
Getting Started with Your International Business Plan
- How to build an international business plan
- Unexpected surprises as your business starts overseas
Conclusion
- Put your international plan into daily practice