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Integrating Generative AI into Business Strategy

Integrating Generative AI into Business Strategy

36mIntermediate2024-01-10

Authors

Chris McKay

Chris McKay

Course details

You need to make generative AI a part of your business strategy, but where do you begin, and how do you make the best possible use of company resources and employees’ time? In this course, AI adoption strategist Chris McKay presents the USAGE framework, a comprehensive guide for decision makers to understand, assess, and implement generative AI effectively in their organization. You will be equipped with a systematic framework that provides actionable steps and pragmatic recommendations to ensure AI initiatives are strategic, effective, and aligned with the organization’s vision. Explore the importance of investing in AI literacy to gain competitive advantage. Learn how to create a structured approach for assessing your organization’s AI readiness. Plus, find out how to build clear strategies for AI roadmap development, implementation, and performance evaluation.

Skills covered

Business StrategyArtificial Intelligence for BusinessBusiness Analysis and StrategyLeadership and ManagementOne-Off

Concepts

0. Introduction

  • 01 - Why a strategic framework is essential for AI adoption
  • 02 - The USAGE framework - A pragmatic approach to AI adoption

1. Understanding AI Capabilities and Fundamentals

  • 03 - Invest in AI literacy to gain competitive advantage
  • 04 - Identify use-cases and ground AI in real business needs

2. Surveying Your Business Landscape

  • 05 - Define AI technical requirements
  • 06 - Perform an AI skills gap analysis and talent audit
  • 07 - Reduce blindspots by conducting an AI risk analysis

3. Aligning AI with Your Business

  • 08 - Develop an AI roadmap and tie goals to business value
  • 09 - The importance of structuring AI leadership and ownership

4. Guiding AI Adoption

  • 10 - How to operationalize your AI strategy
  • 11 - Responsible AI deployment

5. Evaluating AI Performance and Impact

  • 12 - Assess generative AI outcomes to measure ROI
  • 13 - Adapt the USAGE framework to your needs

Conclusion

  • 14 - Continue learning

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