Innovating Business Models for the AI Era

AI is transforming how value is created in the economy, offering new opportunities to evolve business models. In this course with thought leader Ross Dawson, business strategists and entrepreneurs will explore six key areas where AI's rapid development impacts business models and value creation. Through clear analysis and real-life examples, Ross provides guidance on how to seize these emerging opportunities. He covers not only the more well-known areas such as scalable efficiency and enhanced value propositions, but also delves into customer value co-creation, restructuring value delivery, shifts in platform models, and the rise of AI as a customer. By the end of this course, you’ll have a more thorough understanding of AI's impact and the tools needed to design and implement effective business models in the AI era.

Learning objectives
Identify and describe the key disruptive forces driving AI's evolution and their impact on traditional business models.
Compare and contrast different examples of AI-augmented products and services, explaining how they enhance customer experience and create new value propositions.
Explore the methodologies and tools used to provide hyperpersonalized service and explain how AI enables proactive value creation.
Describe how AI is redefining the relative roles of humans in business processes, and analyze the key strategies for building seamless human-AI workflows.
Explain the concept of the agent economy and agent as customer, identifying how AI facilitates negotiation and value creation in these emerging market structures.