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Infographic Design Theory: How the Market and Science Impact Success

Infographic Design Theory: How the Market and Science Impact Success

1h 34mBeginner2023-08-11

Authors

Amy Balliett

Amy Balliett

CEO and Founder of Killer Visual Strategies

Course details

Over 10,000 infographics are released online every day, but less than one percent of them find any real success. The trouble is there’s a common misconception that an infographic is merely a packaging of text and illustration. But in order to create a truly successful infographic you need to understand the power of visual communication and how to apply the seven key principles of great infographics. When properly executed, visuals can connect with an audience exponentially faster than any other form of communication.

In this course for graphic designers and marketers of all backgrounds, join instructor Amy Balliett to explore the power of successful infographics that showcase the purest forms of visual communication. Along the way, Amy walks you through the seven principles of great infographics—an essential formula to deliver engaging infographics that can help you stand out from the crowd and improve your overall content design.

Skills covered

InfographicsData VisualizationGraphic DesignLearningData ScienceBusiness Analysis and StrategyBusiness Software and Tools

Concepts

0. Introduction

  • 01 - Why infographic theory matters
  • 02 - Who should take this course

1. The Evolution of Infographics

  • 03 - A brief history of infographics
  • 04 - What is visual communication
  • 05 - What is information visualization
  • 06 - What is visual storytelling

2. The Brain Science behind Infographics

  • 07 - Why the brain loves infographics
  • 08 - The reality of attention spans
  • 09 - Pre-attentive vs. attentive processing
  • 10 - Exercise - Test your pre-attentive process

3. Modern Expectations of Infographics

  • 11 - Media's evolution and the modern audience
  • 12 - Everyone is a creator
  • 13 - Infographics for marketing
  • 14 - Infographics for internal communications

4. The Seven Principles of Great Infographics

  • 15 - Identifying bad vs. quality infographics
  • 16 - The first principle of great infographics - Layout
  • 17 - The second principle of great infographics - Illustration
  • 18 - The third principle of great infographics - Data viz
  • 19 - The fourth principle of great infographics - Color
  • 20 - The fifth principle of great infographics - Typography
  • 21 - The sixth principle of great infographics - Iconography
  • 22 - The seventh principle of great infographics - Content
  • 23 - Challenge - Grade these infographics
  • 24 - Solution - Grade these infographics

Conclusion

  • 25 - It's time to design your next infographic

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