Influencer Marketing Foundations

Course details

Influencer marketing has taken on a whole new meaning since the rise of social media and the decline of traditional advertising. Influencers can lend your brand authenticity, expand its reach, grow your own social following, and even increase sales. Learn from millennial marketing expert Chelsea Krost as she explains how to partner with these influential peers and personalities to promote your brand. Explore the difference between micro, macro, and mega influencers and learn how to find influencers that match your target customer and marketing goals. Discover six creative ways to work with influencers, and then learn how to compensate them and measure your return on investment. Chelsea also walks through a checklist that will help you get your first influencer marketing campaign off the ground.

Learning objectives
Determine the difference between influencers, bloggers, brand ambassadors, and consumer advocates.
Identify the essentials of defining your target consumer.
Explore the six different ways to work with influencers.
Recognize the six different ways to compensate influencers.
Explore the future of influencer marketing.

Concepts

0. Introduction

01 - Influencer marketing is here to stay

1. Influencer Marketing Basics

02 - What is influencer marketing
03 - Why you need influencer marketing
04 - The difference between influencers, bloggers, brand ambassadors, and consumer advocates
05 - Macro vs. micro influencers - Who is right for your brand

2. Setting Influencer Marketing Goals

06 - Define your target consumer
07 - Define your influencer marketing goals
08 - Learning Break - Chelsea's rise to influencer
09 - Four ways to measure influencer ROI

3. Influencer Marketing Outreach and Compensation

10 - Six creative ways to work with influencers
11 - Finding the right influencers for your brand
12 - Six ways to compensate influencers

4. Creating an Influencer Marketing Campaign

13 - Influencer marketing campaign checklist
14 - What not to do when working with influencers
15 - The future of influencer marketing

Conclusion

16 - Your next play - Influencer marketing